Wednesday, November 11, 2015

Happy Holidays! Seasonal Blogging Tips

Hello Candy Canes! Brandbuilder Lesson 3: Blogging Tips for the Holiday Season

Hello Lovebugs! As you can see, I am branching out and expanding the Miss Elisa K. brand. I have learned so much on my own through trial and error about branding. I don't want to be selfish with this information and I don't want others to make the same mistakes. I want your brands, blogs, & businesses to boom! These lessons are based on my opinions and experiences. Hopefully, my BrandBuilder Lessons will provide the information and encouragement that you need.

Yes, it is that time of year again! The Holiday Season is a wonderful time for family, food, fun, sharing, love, hope, and peace. Such warmth and purity of the holiday season has drawn heavy commercialization of these intangible qualities. I was once a Cindy Lou Who for the holidays and all it had to offer. So I understand if you now feel like the Grinch because every business is almost pressured to conform to get those holiday sales and numbers. I know you want to be a Scrooge, but if you are in business, you have to join in on the holiday cheer in some way. Today, I am talking specifically about the blogger business. Even if blogging is still a hobby for you, you should still produce content that will keep your supporters engaged. Check out my 3 Blogging Tips for the Holiday Season. I had way more, but I promise to save them for later if you share and comment on this post!

1. Themes Help Always. Some may call it an objective or something else. I keep it simple. When I say THEME, I am referring to a general idea that ties in the mission statement of a business with current efforts, promotions, marketing, and/or events to draw in new customers. And plus, themes are fun! Themes keep you somewhat organized and away from randomness. Just think of themed parties. Ugly Christmas Sweaters, anyone? For instance, this year's theme for Girls Like Me, Inc.'s mentoring program is GLM Prep. All of the marketing and images are inspired by plaid, Clueless, and all things preppy. Our mentoring events this program year are all themed and named to reflect classes they would take if Girls Like Me was an actual prep school. The theme and events tie back to our mission of encouraging all girls to Go & Dream. We are preparing our girls with quality life skills they may not learn in school but need to know in life in order for them to be successful while they chase dreams. As far as blogging themes, I used to do the 25 days of Christmas where I blogged everyday leading to Christmas. The 25 Days of Christmas posts were hard. Yet, it's always fun to flex your creative muscles while utilizing the structure of a theme.

2. Be Uniquely You. You may not celebrate Christmas or Thanksgiving. You may celebrate Kwanzaa, Hanukkah, or other culture specific holidays during this time. No need to feel left out by or begrudgingly toward other bloggers who are all covering the same holidays. Differentiate and personalize your content by posting about your traditions. This is a great way to tap into new readers who celebrate the same holidays. Your current readers will love learning more about you and your culture. Some may even connect more with you, engage in comments, and share your posts. This only happens when your audience and people they know can fully relate. If people unfollow you for your culture, that's not a view you want in my opinion. I believe wholeheartedly, even in the blogging game of numbers, that what is for you will come. No need to pretend to celebrate Christmas for likes when you can just be yourself.

3. GIVE. During the holidays, people are dishing out money. It can be difficult to convince people that their dollars belongs with your charity or business. However, it can be done. I know I talk about Girls Like Me, Inc. all the time, but it is the Pink Purple & Blue Print ;) GLM is on it's 4th Annual Doll Drive where we solicit donations to help families with gifts for the Christmas. Every year, it is a struggle to get donations. But I get more every year. It's an honor to give back and to have supporters follow our example of giving. As a blogger, you may sell products. You may want to do a holiday sale (that won't hurt you too much financially) to say thank you to your readers and to bring in new customers. If you aren't selling products yet, you may want to make a donation and blog about why you chose that charity. Positive promotion for you and a charity you believe in never hurt anybody. Last but certainly not least, you could do a giveaway. From my experience, giveaways do work best when you have a larger following. Do a product review for a product you love and that would make the perfect Christmas Gift. Then give one away to a supporter. You could even get the product company to sponsor the giveaway. Disclaimer: Give because you care. Don't give to get back.

If you would like for me to share more information about this topic, please comment and share this post on your social media networks. Hey, I'm Building a Brand Here, too! SMOOCHES XOXO

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