Thursday, January 28, 2016

New Blog, Who This?!

Hello Starlets! Brandbuilder Lesson 4: Blog Overhauls


Hello Lovebugs! As you can see, I am branching out and expanding the Miss Elisa K. brand. I have learned so much on my own through trial and error about branding. I don't want to be selfish with this information and I don't want others to make the same mistakes. I want your brands, blogs, & businesses to boom! These lessons are based on my opinions and experiences. Hopefully, my BrandBuilder Lessons will provide the information and encouragement that you need.

If you have been following this blog for a while, you know many things have changed. If you are new, how do you like my little space on the internet? Is it warm? Unique? Inviting? Interesting? Informative? Real? I hope so because that's what I was going for. To get here, this blog has gone through several major overhauls, mostly in design, branding, and nomenclature. However, my last blog overhaul was so drastic because I changed my content focus, got rid of over 400 posts, and narrowed it down to about 80.

Oh, I was serious. This is the year of growth for MissElisaKtheBlog.com! But how can the blog grow if it doesn't grow with my lifestyle, knowledge, interests, and goals? I am getting more engagements than ever before and that's because I am focusing on what I know and what I want to accomplish. I am only serving up two niches at a time. I want you to do the same and experience even more success than me. Just tell them: Miss Elisa K. Taught Me ;) Here are my 2 Reasons Not to be Afraid of Blog Overhauls. Trust me, I have way more reasons. If you share and tell all your friends about this post, I'll be more inclined to share them later!

1. You have probably changed drastically. As bloggers, we thrive off of authenticity. When you first started your blog, you were just so happy to start blogging that you really shared so much of yourself. As the blog grew and people engaged, you may have drew back on certain topics or even your approach based on feedback. If you didn't draw back, you have had to spend time defending your stance. A few years pass and you go back to those posts. And the posts aren't horrible but the posts are no longer a reflection of your thought process. You can't remember why you wrote it or how it even shows you in the light you now want to be perceived.

If you experience this while trying to determine if your blog needs an overhaul, ask yourself this question about your old posts: Does this post accurately show the progression of the blog and who I have grown to be? If it doesn't and sways too far away from your current niche, just revert to draft. On the other hand, even if you have changed your niche, there are some posts that are just so well written and really show a special part of your heart and who you are. Those posts are significant to your growth as blogger and a person. This should stay. If someone falls in love with your blog, becomes a super fan, and decides to read your blog from start to present, they should be reading a cohesive story line of your blogging career.

2. You may need to curate multiple blogs. At one time, I was blogging about anything I could think of that was interesting. Then I called myself narrowing down my focus because my work fell into several main categories. They were faith, fashion, music, art, culture, and Philly. I literally used that as my tagline, with a bunch of product reviews stuck in between. Then I decided, that wasn't catchy enough and my focus was too broad. So I narrowed my focus down again. During this time, I was growing strong in my life with Christ and I was mainly listening to Christian hip hop. Also I was doing so many #FoodforThoughts about my walk with Christ. The new focus was faith, fashion, hip hop. But then, I got to another level in my relationship with Jesus where I truly knew my purpose and I realized a full time fashion career wasn't it. The reason I even started the blog was no longer my life's work. I still loved to showcase fashionable women of faith and christian hip hop. I still love telling people about products and my experiences. However, it wasn't working cohesively (THIS WORD AGAIN). This time I didn't just narrow my focus but I had to seriously cut some content.

I decided to use product reviews on Girls Like Me, Inc.'s blog because young girls love product reviews. I also decided to create a feminine Christian Hip Hop space for women of faith. The blog had an okay test launch and I may relaunch if I have more time next year. On MissElisaKTheBlog.com, I decided to focus on helping others and giving great advice about blogging, business, and living a life of faith and worship unto Jesus Christ. I recently launched an ongoing fictional writing project, because I know the Lord called me to be a writer. It fits perfectly to me and my readers will love the flow. The blog is easier to market and promote because my subjects aren't so broad. My fictional writing, inspirational words, and entrepreneurial advice may not be the average niche, but it is my niche. And for the first time, after nearly 6 years of blogging, I am confident in my blog and content. Your audience can pick that up through the screen.

Writing is what I love to do and it is who I am now. I can't imagine doing any fashion posts on the blog now because it just isn't who I am anymore. If I have a yearning to write about Philly, art, culture, music, or fashion, I know that I can write when I feel passionately about a topic and submit freelance work to magazines and other blogs. Don't be afraid to contribute to other people's spaces on the internet or even create another to clean up your main space, which is the biggest reflection of who you are.

If you would like for me to share more information about this topic, please comment and share this post on your social media networks. Hey, I'm Building a Brand Here, too! SMOOCHES XOXO

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